Being a teenage girl in the world today is a challenge. Attempts to retain an element of individuality are threatened daily by the media, the Reality TV/celebrity culture, premature sexualisation, peer pressure, bullying, growing challenges of misogyny, social media addiction and unrealistic beauty standards, widespread porn and sexual exploitation, growth in violence and lack of personal safety, and the latest concerns around AI to name a few.  This is all compounded by a lack of positive, strong female role models.

This backdrop is leading to a generation of teenage girls arriving at puberty with a full-on identity crisis and very little aspiration. Eating disorders, teen pregnancies, body dysmorphia, self-harming, substance abuse, depression, panic attacks and the inability to self-moderate emotions are just some of the symptoms apparent in their behaviour.

Not surprisingly we now have a confused and disempowered generation, unmotivated by education and the world around them, which leads to low aspirations, poor body image, fickle self-esteem and a confused identity.